Goldman Sachs leads $50M round Deserve, a credit card startup helping young people establish themselves as well as a cloud-based credit card platform for businesses, has raised $50 million in a new round of Series C fundings led by Goldman Sachs, the company announce today. Others participating in the round include existing investors Sallie Mae, Accel, Aspect Ventures, Pelion Venture Partners and Mission Holdings. Technology The fund'ill be put towards Deserve’s further development of what it calls its “Card as a Service” (CaaS) platform, which helps businesses, brands, and others tailor credit card products to their own unique customer bases. In doing so, Deserve'ill some extent compete with other white-labeled and co-branded credit card issuers, like Synchrony Financial and Alliance Data, with its CaaS service aimed at businesses, fintech companies, consumers brands, and universities who want to offers their own financial product . Deserve's